King Carwash


Main image: illustrative 3D render made with Khronos Group’s “Car Concept” model (CC BY 4.0). On the phone, the real King Carwash website.
A car wash under new ownership, moving into detailing, needed to explain its services better and stop losing customers between messages.
- Context
- A new owner, a location being renovated and a clear goal: move from quick washes to detailed vehicle care.
- Problem
- No scheduling, no CRM and scattered WhatsApp conversations. Nothing tracked each vehicle’s status or the day’s cash.
- What we did
- Identity and service packages
- Website with a service finder and booking requests over WhatsApp
- Shop system: check-in with checklist and photos, status board, cash register and daily close
- Quote follow-up, inventory, commissions and time tracking
- River MKT’s role
- Strategy, design, copywriting and development.
- Outcome
- In rollout. We’ll publish measured results (inquiries, bookings and average ticket) once the system completes a full operating cycle.



